Community-know-how: There are many communities all over the world. Here, people meet for discussing certain topics. It's the same way in the internet. The main idea is that the users exchange information and form a permanent community. The advantage of your community is that the information is provided by you and therefore you are able to lead the community according to your aims. In short some advantages of vitual communities: ø the relation to your customers increases ø you create an advertising platform for your customers and your product respectively ø you are able to speak personally to your customers, relationship-marketing in its pure form Managers of McKinsey-management-consulting have explained those many advantages of a virtual community, as well as the profit possibilities in a book called "net gain". There you find also detailed and sound arithmetical exampels. Here are in short five points which fit a virtual community: ø every community needs a theme ø connect contents with communication ø reward user-generated contents ø offer a variety of competing products or information ø gear your community to commercial profit Get further advantages, pitched at your level, in a personal discussion. Order our information documents.

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